Fueling Growth with Insightful Strategies
Expert analysis and actionable insights to shape your marketplace strategy and keep you ahead in a competitive landscape.
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Reclaiming Market Leadership for HPC Brand
An emerging HPC brand was losing ground despite overall category growth of 27% YoY. With sales stagnating at less than 5% growth, the brand’s Best Seller ranking dropped to #34. Virtuous Commerce identified a shift in customer search behavior and realigned the brand with high-growth search segments through content overhauls and precision ad campaigns. Within 12 months, the brand’s organic category share increased from 2% to 11%, improving rankings to #4 and driving 47% YoY growth.
Optimizing Amazon Advertising for Beauty Brand Profitability
When high advertising costs pushed an emerging beauty brand's Amazon channel into the red, Virtuous Commerce stepped in to transform their performance. By overhauling campaign structures and implementing strategic automation, we delivered a 60% increase in ROAS and boosted profitability to a 12% channel margin within 12 months. Through careful SKU-level profitability analysis and optimized ad spend, Virtuous Commerce turned Amazon into a key profit driver for the brand after two consecutive years of losses.