Fueling Growth with Insightful Strategies
Expert analysis and actionable insights to shape your marketplace strategy and keep you ahead in a competitive landscape.
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What Is a Good ACOS? A Poor Question with a Better Answer
When it comes to Amazon advertising, asking “What is a good ACOS?” might seem like the logical move, but it often opens the door to misaligned incentives between you and your agency. A “good” ACOS depends entirely on your margins, unit economics, and long-term goals – not arbitrary benchmarks. This article explores how profitability, not efficiency metrics, should drive your ad strategy and why understanding the lifetime value (LTV) of your customers is the key to sustainable growth.
Reclaiming Market Leadership for HPC Brand
An emerging HPC brand was losing ground despite overall category growth of 27% YoY. With sales stagnating at less than 5% growth, the brand’s Best Seller ranking dropped to #34. Virtuous Commerce identified a shift in customer search behavior and realigned the brand with high-growth search segments through content overhauls and precision ad campaigns. Within 12 months, the brand’s organic category share increased from 2% to 11%, improving rankings to #4 and driving 47% YoY growth.
Optimizing Amazon Advertising for Beauty Brand Profitability
When high advertising costs pushed an emerging beauty brand's Amazon channel into the red, Virtuous Commerce stepped in to transform their performance. By overhauling campaign structures and implementing strategic automation, we delivered a 60% increase in ROAS and boosted profitability to a 12% channel margin within 12 months. Through careful SKU-level profitability analysis and optimized ad spend, Virtuous Commerce turned Amazon into a key profit driver for the brand after two consecutive years of losses.
Elevating Profitability for a DTC Toy Brand
When rising fees and shrinking margins threatened the success of a market-dominating DTC toy brand, Virtuous Commerce stepped in to turn things around. Through a strategic 12-month engagement, we increased the brand’s purchase rate by 240%, drove conversion share from 12% to 25%, and boosted overall sales by 180%.