Book a call
00
Agency
01
Discovery
02
Conversion
03
Advertising
04
Inventory
05
The P&L
Virtuous Commerce
We are an
Amazon
agency…
10+ years of Amazon experience
Based in Seattle
One senior operator, no handoffs
…that helps customers
find
your brand
Keyword & SEO strategy
Organic rank growth
Full-funnel media
…then turns more of them into
buyers
Conversion-rate optimization
Data-driven creative
Always-on A/B testing
…keeps your advertising
profitable
Incrementality analysis
CAC & LTV measurement
Amazon Marketing Cloud
…and your inventory
lean
Demand planning
Seasonality modeling
FBA fee avoidance
…until Amazon is your most
predictable
channel.
Book a call
→
hello@virtuouscommerce.com
Independent Amazon agency
amazon.com/s?k=protein+powder
☰
protein powder
⌕
All
Sports Nutrition
Protein Powders
Best Sellers
New Arrivals
Deals
1–48 of over 4,000 results for
"protein powder"
Department
Protein Powders
Sports Nutrition
Brand
Your Brand
ProFuel
IronPeak
MuscleMax
PlantForm
Avg. review
★★★★
& up
★★★
& up
Price
Under $25
$25 to $50
$50 & above
Sponsored
Best Seller
ProFuel Whey Protein Powder, Chocolate, 5 lb
★★★★★
12,904
2K+ bought in past month
$
54
99
FREE delivery Tue, Aug 18
Top Rated
IronPeak 100% Whey Isolate, Unflavored, 3 lb
★★★★★
8,113
$
42
97
FREE delivery Tue, Aug 18
Sponsored
MuscleMax Mass Gainer, Cookies & Cream, 6 lb
★★★★★
5,867
$
36
49
FREE delivery Tue, Aug 18
PlantForm Organic Pea Protein, Vanilla, 1.8 lb
★★★★★
3,404
1K+ bought in past month
$
29
99
FREE delivery Tue, Aug 18
Your Brand — Grass-Fed Whey, Vanilla, 2 lb
★★★★★
1,213
500+ bought in past month
$
39
95
FREE delivery Tue, Aug 18
NutraBlend Collagen Peptides, Unflavored, 16 oz
★★★★★
9,552
$
24
95
FREE delivery Tue, Aug 18
PeakForm Creatine Monohydrate, 500 g
★★★★★
15,203
3K+ bought in past month
$
27
99
FREE delivery Tue, Aug 18
Sponsored
VitaCore Daily Greens & Multivitamin, 120 ct
★★★★★
22,911
$
19
49
FREE delivery Tue, Aug 18
LeanLife Meal Replacement Shake, Chocolate
★★★★★
4,120
$
33
75
FREE delivery Tue, Aug 18
SummitFuel Electrolyte Powder, Citrus, 30 srv
★★★★★
7,809
$
21
99
FREE delivery Tue, Aug 18
PureForm Casein Protein, Vanilla, 2 lb
★★★★★
2,246
$
34
99
FREE delivery Tue, Aug 18
EverGreen Vegan Protein Blend, Chocolate, 2 lb
★★★★★
6,013
$
31
49
FREE delivery Tue, Aug 18
Virtuous Commerce
00
Agency
We are an
Amazon
agency…
10+ years of Amazon experience
Based in Seattle
One senior operator, no handoffs
amazon.com/s?k=protein+powder
☰
protein powder
⌕
All
Sports Nutrition
Protein Powders
Best Sellers
New Arrivals
Deals
1–48 of over 4,000 results for
"protein powder"
Department
Protein Powders
Sports Nutrition
Brand
Your Brand
ProFuel
IronPeak
MuscleMax
PlantForm
Avg. review
★★★★
& up
★★★
& up
Price
Under $25
$25 to $50
$50 & above
Sponsored
Best Seller
ProFuel Whey Protein Powder, Chocolate, 5 lb
★★★★★
12,904
2K+ bought in past month
$
54
99
FREE delivery Tue, Aug 18
Top Rated
IronPeak 100% Whey Isolate, Unflavored, 3 lb
★★★★★
8,113
$
42
97
FREE delivery Tue, Aug 18
Sponsored
MuscleMax Mass Gainer, Cookies & Cream, 6 lb
★★★★★
5,867
$
36
49
FREE delivery Tue, Aug 18
PlantForm Organic Pea Protein, Vanilla, 1.8 lb
★★★★★
3,404
1K+ bought in past month
$
29
99
FREE delivery Tue, Aug 18
Your Brand — Grass-Fed Whey, Vanilla, 2 lb
★★★★★
1,213
500+ bought in past month
$
39
95
FREE delivery Tue, Aug 18
NutraBlend Collagen Peptides, Unflavored, 16 oz
★★★★★
9,552
$
24
95
FREE delivery Tue, Aug 18
PeakForm Creatine Monohydrate, 500 g
★★★★★
15,203
3K+ bought in past month
$
27
99
FREE delivery Tue, Aug 18
Sponsored
VitaCore Daily Greens & Multivitamin, 120 ct
★★★★★
22,911
$
19
49
FREE delivery Tue, Aug 18
LeanLife Meal Replacement Shake, Chocolate
★★★★★
4,120
$
33
75
FREE delivery Tue, Aug 18
SummitFuel Electrolyte Powder, Citrus, 30 srv
★★★★★
7,809
$
21
99
FREE delivery Tue, Aug 18
PureForm Casein Protein, Vanilla, 2 lb
★★★★★
2,246
$
34
99
FREE delivery Tue, Aug 18
EverGreen Vegan Protein Blend, Chocolate, 2 lb
★★★★★
6,013
$
31
49
FREE delivery Tue, Aug 18
01
Discovery
…that helps customers
find
your brand
Keyword & SEO strategy
Organic rank growth
Full-funnel media
amazon.com/s?k=protein+powder
☰
protein powder
⌕
All
Sports Nutrition
Protein Powders
Best Sellers
New Arrivals
Deals
1–48 of over 4,000 results for
"protein powder"
Sponsored
YOUR BRAND
Grass-fed whey. Clean label. Single origin.
Shop now
Department
Protein Powders
Sports Nutrition
Brand
Your Brand
ProFuel
IronPeak
MuscleMax
PlantForm
Avg. review
★★★★
& up
★★★
& up
Price
Under $25
$25 to $50
$50 & above
IMAGE · B+
KEYWORDS 9/12
Your Brand — Grass-Fed Whey, Vanilla, 2 lb
★★★★★
1,213
500+ bought in past month
$
39
95
FREE delivery Tue, Aug 18
#1
Sponsored
Best Seller
ProFuel Whey Protein Powder, Chocolate, 5 lb
★★★★★
12,904
2K+ bought in past month
$
54
99
FREE delivery Tue, Aug 18
Top Rated
IronPeak 100% Whey Isolate, Unflavored, 3 lb
★★★★★
8,113
$
42
97
FREE delivery Tue, Aug 18
Sponsored
MuscleMax Mass Gainer, Cookies & Cream, 6 lb
★★★★★
5,867
$
36
49
FREE delivery Tue, Aug 18
PlantForm Organic Pea Protein, Vanilla, 1.8 lb
★★★★★
3,404
1K+ bought in past month
$
29
99
FREE delivery Tue, Aug 18
NutraBlend Collagen Peptides, Unflavored, 16 oz
★★★★★
9,552
$
24
95
FREE delivery Tue, Aug 18
PeakForm Creatine Monohydrate, 500 g
★★★★★
15,203
3K+ bought in past month
$
27
99
FREE delivery Tue, Aug 18
Sponsored
VitaCore Daily Greens & Multivitamin, 120 ct
★★★★★
22,911
$
19
49
FREE delivery Tue, Aug 18
LeanLife Meal Replacement Shake, Chocolate
★★★★★
4,120
$
33
75
FREE delivery Tue, Aug 18
SummitFuel Electrolyte Powder, Citrus, 30 srv
★★★★★
7,809
$
21
99
FREE delivery Tue, Aug 18
PureForm Casein Protein, Vanilla, 2 lb
★★★★★
2,246
$
34
99
FREE delivery Tue, Aug 18
EverGreen Vegan Protein Blend, Chocolate, 2 lb
★★★★★
6,013
$
31
49
FREE delivery Tue, Aug 18
02
Conversion
…then turns more of them into
buyers
Conversion-rate optimization
Data-driven creative
Always-on A/B testing
amazon.com/dp/B0YOURBRND1
☰
protein powder
⌕
All
Sports Nutrition
Protein Powders
Best Sellers
New Arrivals
Deals
GALLERY · REBUILT ×7
Your Brand — Grass-Fed Whey Protein, Vanilla, 2 lb
★★★★★
★★★★★
4.8 · 1,213 ratings
$
39
95
FREE delivery
Tue, Aug 18
Save 5% with coupon
In Stock
Ships from Amazon.com · Sold by Your Brand
Add to Cart
Buy Now
BUY BOX · 98% WON
Conversion +31%
03
Advertising
…keeps your advertising
profitable
Incrementality analysis
CAC & LTV measurement
Amazon Marketing Cloud
mail.virtuouscommerce.com/weekly-recap
Weekly recap — Week 33
V
Virtuous Commerce
<hello@virtuouscommerce.com>
to you · Fri 5:02 PM
Advertising
$61.8K
Ad spend
$284K
Ad sales
4.6
Blended ROAS
Incrementality · AMC
organic
+38% incremental
TACoS
8.9% ↓
Wasted spend paused
$4.2K
Purchase frequency · AMC
52%
24%
15%
9%
1×
2×
3–4×
5×+
48% repeat ↑
CAC
$18
LTV : CAC
7.9×
↩ Reply
↪ Forward
04
Inventory
…and your inventory
lean
Demand planning
Seasonality modeling
FBA fee avoidance
mail.virtuouscommerce.com/weekly-recap
Weekly recap — Week 33
V
Virtuous Commerce
<hello@virtuouscommerce.com>
to you · Fri 5:02 PM
Demand plan
100%
In-stock rate
9 wks
Cover · was 22
4.2%
Forecast error
Forecast vs actuals
forecast
actuals
W28
W29
W30
W31
W32
W33
Sell-through, 30d
94%
Stockout days, 90d
0
Cover by SKU
Vanilla · 2 lb
9.2 wks
Chocolate · 2 lb
8.7 wks
Unflavored · 3 lb
11.4 wks
Storage fees · Aug
$1.8K actual
target $2.4K
Inbound
PO-1182 · 2,400 units
Sep 2
Removal · 380 aged units
filed
↩ Reply
↪ Forward
05
The P&L
…until Amazon is your most
predictable
channel.
mail.virtuouscommerce.com/weekly-recap
Weekly recap — Week 33
V
Virtuous Commerce
<hello@virtuouscommerce.com>
to you · Fri 5:02 PM
Channel P&L
$412K
Sales · +6.2%
$84.4K
Contribution
20.5%
Margin · +0.8 pt
Channel ledger
Sales
$412,180
+6.2%
Amazon fees
−$148,384
Advertising
−$61,827
−4.1%
Product cost
−$117,555
Contribution
$84,414
20.5%
Operator notes
Held price through competitor drop
Wed
Coupon test (5%) shipped
Fri
Wk-36 purchase order placed
Tue
Contribution waterfall
Sales
Fees
Ads
COGS
CM
20.5%
Contribution % · 6 months
20.5%
Mar
Aug
↩ Reply
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