Amazon Marketplace Services

We help brands accelerate growth, improve profitability, and unlock sustainable competitive advantages by mastering the inputs that drive success on the Amazon marketplace.

Winning on Amazon isn’t about luck – it’s about training the algorithm.

At Virtuous Commerce, we partner with brands to build, manage, and scale Amazon growth by aligning every facet of their operations – from advertising and content to supply chain and strategy.

We focus on the levers that matter most: Traffic, Engagement, Relevance. When these forces work together, brands experience scalable, repeatable success.

The Virtuous Cycle

Growth on Amazon follows a clear, self-reinforcing process:
Traffic → Engagement → Marketplace Shelf Ownership → More Traffic.

Each purchase and positive interaction fuels the next, creating momentum that compounds over time. This cycle separates top-performing brands from those struggling to break through.

At Virtuous Commerce, we focus on aligning every part of your business to accelerate this cycle.

What We Do

Our engagements are designed to solve immediate growth challenges while embedding long-term systems for success. We work closely with brands to optimize product visibility, drive profitable sales, and build defensible positions within competitive categories.

We don’t just fix listings or run ads – we help brands build growth engines that train Amazon’s algorithm to favor their products.

Driving Traffic – Without Burning Margin

Traffic is critical to growth, but it’s also the easiest way to erode profitability if managed improperly. We help brands scale traffic through Amazon Sponsored Ads and DSP while ensuring each dollar is deployed with intention.

• Strategic management to maximize the impact of every ad dollar.

• Sensitivity to profitable customer acquisition to ensure growth aligns with margin goals.

• Recognition of our fiduciary responsibility to prioritize sustainable, long-term profitability.

Increasing Engagement – Converting Clicks Into Sales

Traffic without conversion is wasted spend. We ensure that creative, copy, and merchandising work together to turn shoppers into buyers.

• Close feedback loops between ads and listings to ensure alignment and maximize conversion against qualified audiences.

• Constant iteration and data-driven A/B testing to refine performance and improve results over time.

• Comprehensive visual merchandising that integrates compelling imagery, videos, and A+ content to engage and convert.

• Fresh, seasonally relevant content that resonates with macro trends and evolving consumer behavior.

Marketplace Shelf Ownership

Sustainable growth on Amazon hinges on relevance. We help brands expand and protect their share of the digital shelf by reinforcing the signals Amazon’s algorithm values most.

• Ongoing opportunity analysis using consumer data and share of shelf insights to identify growth pathways and gain competitive advantages.

• Demand planning alignment across supply chain, ads, and sales to prevent stockouts, support growth, and reduce unnecessary storage fees.

• Share of shelf measurement to map brand-specific digital planograms, tracking visibility improvements and competitive positioning over time.

This isn’t just about ranking – it’s about owning the digital shelf and building growth that lasts.

How We Work

Our engagements are tailored to meet brands where they are – whether launching their first product or scaling an established portfolio. We focus on solving immediate problems while embedding long-term strategies that compound growth over time.

We act as an extension of your team, providing hands-on support, insights, and leadership across all critical aspects of Amazon growth.

Examples of Our Impact

• Increased category share from 10% to 30% for a market-leading toy brand by implementing a Creative Iteration Program with eight A/B tests on main images, driving a 240% increase in purchase rate and 180% growth in monthly sales.

• Revived a legacy weight-loss brand by turning three years of 5-10% YoY declines into +6% growth through relevance-oriented opportunity analysis and improved advertising practices.

• Achieved a 12% channel margin for a beauty brand previously operating at a loss by restructuring Amazon Sponsored Ads campaigns, improving ROAS by 60% and New-to-Brand sales by 600 bps within 12 months.

• Grew organic category share from 2% to 11% for a health and personal care brand by optimizing content for trending keywords, modernizing visuals, and implementing strategic ad campaigns, resulting in 47% YoY growth.

• Transformed profitability for a low-margin product by redesigning packaging to reduce FBA fees by $0.70 per unit and launching high-margin substitutional SKUs, adding 26% additional margin to the brand.

Why Virtuous Commerce?

At Virtuous Commerce, we are more than consultants – we are partners in your success.

Our team comprises ex-Amazonians, premier consulting firm veterans, and P&L owners with deep expertise in navigating Amazon’s ecosystem. As data-driven thought leaders, we are trusted by Fortune 500 brands, private equity firms, and disruptive entrepreneurs alike.

We manage to the inputs that matter – traffic, engagement, and relevance – while holding ourselves accountable to the outputs that drive your success - revenue and margin.

But our commitment goes beyond the metrics. We are emotionally invested in the long-term success of our client partners. Our goal is to ensure the systems we build for you are self-sustaining, empowering your brand to thrive long after our work together ends.

The algorithm never rests.

Partner with Virtuous Commerce to take control of your growth on Amazon and secure your place at the top of the digital shelf.

If you’re ready to take control of your growth on Amazon, we’re ready to help.

Let’s get started!